KERSTIN KOLVENBACH
KERSTIN KOLVENBACH
I am a product and communication designer and project manager, looking for new challenges in an international environment.
I am a strong communicator, an experienced manager, and am confident handling high-visibility projects. My expertise in various design disciplines ensures that I can cover all important aspects of brand building and marketing.
I possess a keen sense of user experience, aesthetics, and design, without losing focus on the business goals. Combining strategic thinking, organization skills, and a creative approach, I can complete multi-disciplinary projects within established timelines. I have worked for international companies, led teams of designers, and managed 7 figure budgets.
2024 - today
In my position as a marketing manager I am responsible for both the strategic direction and the operational implementation, including analytics and KPI tracking. As there was no marketing function at Bauer+Kirch and fieldux before I joined, I built the entire marketing strategy.
I drive visibility and awareness for our new SaaS solution by creating and executing a comprehensive marketing strategy across online and offline channels. I produce targeted content to position the product as the leading FSM solution in the DACH region and manage all aspects of event and trade show planning, organization, and execution.
2019 - 2024
Journey along the Pan-American Highway from Alaska to Antarctica.
2015 - 2019
As the team lead of an in-house marketing department, I managed the design team and various projects overseeing a 7-figure budget. I took full responsibility for all marketing projects, including the corporate identity and design, e-commerce, and internal training program. The company with over 700 employees has a global presence in 150 countries.
Projects I was responsible for:
2013-2015
I was responsible for creating marketing visuals and print media, managing events and exhibitions, and developing the corporate design for a new business unit.
2013-2014
2009-2012
Over a period of 6 months, I completed a comprehensive training course to enhance my marketing skills. The course covered a wide range of topics and helped me develop a deeper understanding of various marketing concepts, tools and techniques. I gained practical experience in different fields of marketing, including social media, email, and content marketing.
During the execution of two hands-on projects from start to finish, I learned how to empathize with the potential user and how to define and ideate problem statements. I mastered the whole design process from sketching and wireframing through mockups and high-fidelity prototypes in Figma and Adobe XD. I also explored UX research processes and practiced user interviews and tests of early concepts.
I learned about design thinking tools and explored the elements of corporate strategy. During the course, I explored how to plan and conduct primary market research and how to analyze the results to craft a meaningful problem definition statement. I experienced how to create usable models and frameworks for gathering user feedback and testing solutions through prototypes and a minimum viable product, followed by a case study.
In this seminar, I gained a practice-oriented introduction to the most important methods and tools of project management. I learned how to professionally initiate, plan and monitor projects, as well as how to motivate my team from the very beginning within the triangle of time, cost, and quality. I obtained valuable skills that enabled me to successfully tackle complex tasks.
I possess excellent organizational and managerial skills and enjoy handling large and complex projects. I am adept at working collaboratively in interdisciplinary teams. My strong communication skills enable me to keep my team focused on achieving our goals and delivering high-quality results..